What do we mean when we say “caught my eye”?
It is an admission of attention, an acknowledgment that, for a fleeting moment, the ordinary has become extraordinary. It is a way of seeing that interrupts habit and routine, revealing meaning in places where we rarely expect to find it.
On the Daily by Simon Bernhardt is a continuous project, produced entirely on the iPhone. These still life essays linger on the overlooked surfaces of everyday life, transforming the obscure and the mundane into visual encounters that feel both intimate and deliberate.
Presented in Bernhardt’s distinctive style, square format, mostly centred, and viewed directly front-on, the images resist embellishment. Their compositional clarity anchors them in a quiet intensity, encouraging viewers to pause with the same attentiveness the artist brought to their making.
Bernhardt turns his lens toward the world that often goes unseen, the arbitrary, the incidental, the unremarkable. Yet within these random settings lies a subtle order, an invitation to notice what usually slips by unnoticed. His photographs suggest a descriptive precision, yet they also withhold. Each image raises a poetic question about presence and absence, about which details surface into view and which remain hidden.
On the Daily transforms the everyday into an act of seeing, an effort to reclaim attention from distraction.